Assign a PIC to Ensure Improved Budgeting and Client Satisfaction

Assign a Principal in Charge (PIC) for all projects, advises Dave Burstein, P.E., AECPM. This is especially true for very large, highly-visible endeavors, he says. PICs’ impacts on projects are improved budget performance and better client satisfaction.

MOST FIRMS AGREE

Overwhelmingly firms agree that having a PIC assigned to a project, along with a Project Manager is worth the time and money. In fact, only 10 percent of firms never assign a PIC to a project, reports AECPMA’s “A/E Project Management Study”:

WHAT A PIC ADDS

The PIC has a broad overview of the project and this bird’s-eye view allows firm leadership to keep the day-to-day activities in perspective. The PIC is unlike a PM, who is on the ground involved in the details of the project.

Why does hiring a PIC work? Clients have a second contact that they can go to. But it is clear that such a move improves a firm’s budgeting and the satisfaction of their clients:

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TWO PIC TIPS

  1. Assign a Principal in Charge for all projects. Burstein says, “Assign a person in charge to oversee your PMs on each project, particularly large projects or high visibility projects, high opportunity projects, or high-risk projects.”
  2. In fee negotiations, keep the PIC focused on the fees charged and the broad overview of the project. Details and day-to-day activities are the purview of the PM.